The Joint Marketing Initiative

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Business Models

An extensive business modelling exercise has been undertaken in order to define the appropriate business model for each of the JMI sectors.

Download an introduction document on the principles of business modelling (MS Word 132KB) or get the .pdf version here (Adobe Acrobat 177KB).

The following business model documents are available:

Joint Marketing Business Models - An Overview (MS Word 305KB), or download the .pdf version here (Adobe Acrobat 350KB).

Tourism business unit model (MS Word 238KB)

Events business unit model (MS Word 276KB)

Trade business unit model (MS Word 247KB)

Investment business unit model (MS Word 253KB)

Film business unit model (MS Word 250KB)

Shared services business unit model (MS Word 310KB)

During the couse of the business modeling exercise, a study of international best practice was undertaken, which is available here (MS Word 203KB). This was accompanied by a review of complementary marketing initiatives currently underway in South Africa, which is available here (MS Word 195KB).

For more information on foreign trade promotion activities, click here

Film and Television Sector Marketing Strategy (Adobe Acrobat) 59KB

Major Events Marketing Strategy (Adobe Acrobat) 74KB

JMI Summit Documents

Presented December 7th 2001

Introduction to the JMI (MS Powerpoint) 1,099KB
Introduction to the JMI (Adobe Acrobat) 1,032KB

Introduction to the Brand Development Project (MS PowerPoint) 16,554KB

For more information on the brand development process, click here

JMI Sector Marketing Strategy Presentations

Tourism Marketing Strategy (MS PowerPoint) 2,022KB
Tourism Marketing Strategy (Adobe Acrobat) 1,052KB

Investment Marketing Strategy (MS PowerPoint)1,345KB
Investment Marketing Strategy (Adobe Acrobat) 900KB

Foreign Trade Promotion Marketing Strategy (MS PowerPoint)871KB
Foreign Trade Promotion Marketing Strategy (Adobe Acrobat) 345KB

Film and Television Marketing Strategy (MS PowerPoint) 1,150KB
Film and Television Marketing Strategy (Adobe Acrobat) 446KB

Events Marketing Strategy (MS PowerPoint) 280KB
Events Marketing Strategy (Adobe Acrobat) 206KB

JMI Process Presentations

Organisational Design Considerations (MS PowerPoint) 704KB
Organisational Design Considerations (Adobe Acrobat) 709KB

Synopsis and Way Forward (MS PowerPoint) 760KB
Synopsis and Way Forward (Adobe Acrobat) 567KB

JMI Marketing Documents

The Marketing Matrix for November 2002 (MS Excel 69KB) lists the major events and marketing activities featuring Cape Town and the Western Cape, cross-referenced by sector.

Report on JMI Marketing Activities for 2002 [(MS Powerpoint) 79KB] prepared by Corporate Image (Africa)

JMI Staff Briefings

Sector staff briefing presentation [(MS Powerpoint) 3,660KB] delivered February 11, 2002

AVG brand development presentation [(MS PowerPoint) 2,851KB] with international case studies, delivered to sector staff February 2, 2002

Help and advice

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