The Joint Marketing Initiative is a partnership between the City of Cape Town and the Provincial Government of the Western Cape. Its goal is to bring about an alignment of the marketing and promotion efforts of the various organisations and agencies engaged in promoting the Western Cape as a tourism, trade and investment location.
The main objectives of this initiative are to develop:
This site is an information and communication resource for participants in the initiative, and other interested organisations and individuals.
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What's New
December 12, 2003
Reworking of tourism & CTTE section to include
information on the Cape Town Tourism & Events company. This is a substantive
addition to the Tourism sector content.
June 18, 2003
Change of contact details
January 9, 2003
If you haven't seen it yet, check out the Official South Africa Gateway and the Brand South Africa web site. More useful links here
January 7, 2003
Newsletters: The December 2002 newsletter and annual review
December 10, 2002
Business Unit Modelling documents now available, together with reviews of international best practice and other South African complementary initiatives
December 9, 2002
Final Tourism Marketing Strategy and Institutional Proposal released... your comments invited
Marketing Matrix now available
December 5, 2002
Joint marketing efforts pay off! Download the Feel Good Fact Sheet!
Economic Impact Assessment document released
December 2, 2002
Trade Organisation draft business plan available for public comment
October 9, 2002
Contact details: new address for JMI Office
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This site provides:
See the strategy presentations made at the JMI Summit here.
You are invited to comment on the sector stategies.
You can also participate in an online JMI discussion list, as well as register to receive newsletters and announcements about the JMI. Membership of this list is moderated.
Post items of interest and comments to the list by sending e-mail to subscribers@jmi.co.za.
This site last updated on December 12, 2003
© 2001, 2002, 2003 JMI
webmaster@jmi.co.za