The Joint Marketing Initiative

JMI Summit

The first JMI Summit/End of Year Report Back took place on Fiday 7th December at the BOE Auditorium, BOE Clock Tower Precinct, V&A Waterfront, Cape Town

JMI Summit Objectives

• To achieve a clear understanding of the JMI, its objectives, process and timeframes
• To learn about the Brand Development / Research Process
• To place the JMI in the context of other initiatives and the experiences of other countries
• To review and clarify the 5 JMI Sector Strategies
• To identify the way forward for comment and process
• Networking, buy in and fun!

At the Summit, the five sectors of the JMI, namely, Tourism, Major Events, Film, Investment Promotion and Trade & Export Promotion each presented their strategies for their role in the JMI.

The appointed Brand Research Consortium also presented progress to date and future work to be completed and implemented for the JMI.

An international case study featuring Ireland, showing best practice in a similar branding and organisational development initiative, was presented.

The Summit presentations are here

For more information contact Gail Lesch at the JMI Office